[Hiring] Sales Marketing Manager @GroundTruth

Sales Marketing Manager

Remote (US) | Marketing

A bit about us

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

At GroundTruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.

A bit about you

As the Sales Marketing Manager, you are at the intersection of the Sales/Customer Success teams and the Marketing department. Your goal is to support the accelerated growth of our business by assisting in key marketing campaigns/initiatives and supplying client-facing teams with the materials needed to add value to current and prospective clients.

You will:

• Create sales marketing collateral, including but not limited to: case studies, sales narratives, one-sheets and strategic playbooks.
• Promote the company’s value to clients across our Managed Services teams at GroundTruth and our owned and operated company, WeatherBug.
• Consult with sales team members to strategically position GroundTruth by providing tailored insights, materials, and support for pitches, RFPs, lunch-and-learns, and other client-facing opportunities.
• Contribute to the department’s strategic content calendar with ideas and help execute marketing campaigns across channels (website, emails, events, social, etc.).
• Collaborate with other departments, including product, technology and client services, to identify opportunities to better equip and support sales functions within the organization.
• Condense complicated technology and solutions into digestible, simplified concepts to support go-to-market and product release strategies.
• Partner with cross-functional partners, like Design, Sales, Product, and Research & Insights to build compelling, on-brand, sales materials.
  
  

You Have

This is our ideal wish list, but most people don’t check every box on every job description. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

• 3-5 years’ experience as a Marketing Associate, Marketing Generalist or Specialist, Sales Marketing Manager, Content Strategist, or related role in a similar field.
• Interest in the mobile, CTV, and advertising landscape.
• Strong analytical skills. You understand how to drive alignment between different stakeholders such as sales, account management, product, and strategic partnerships.
• Strong verbal and written communication skills.
• Organizational and creative thinking skills.
• Experience in B2B marketing, preferred but not required.
• Background in or passion for copywriting.
• Experience in Powerpoint and Google Slides. 
• General understanding of the sales funnel and process from prospecting to proposal, preferred but not required.
  
  

Our values

At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.

• Growth Mindset: We position ourselves toward growth – in the business world and within ourselves.  We see problems as opportunities and approach all situations with an open mind.
• Respectful: We are respectful to each other, our customers, and our partners in everything we do.
• Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution.
• Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.
  
  

Why join us?

• Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt
• Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company
• Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life
• Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas
• Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:
• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Salary Range
$85,000 - $115,000 base salary

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].

A bit about us

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.