[Hiring] Product Marketing Manager @Fairmatic

Location: Fully remote

At Fairmatic we’re on a mission to make roads safer, one fleet at a time. We think about insurance, risk and underwriting in an unconventional way. Auto insurance has alway been unfair: safe and unsafe drivers that look alike pay the same. Because of this, safe drivers end up subsidizing risky ones. It doesn’t make sense. We’re using data and AI to introduce a personalized option that incentivizes safe driving with savings. Our predictive risk models have been trained with nearly 200 billion miles of driving data and tested with hundreds of thousands of paying drivers with industry-leading underwriting results. And we’re just getting started.

Our leadership team includes serial entrepreneurs, insurance industry savants and start-up veterans. We’ve raised $88M from leading VCs as well as insurtech, fintech and technology industry angel investors.

At Fairmatic we do our best work while living our best lives, regardless of where we are. We have thriving teams across the globe and we are constantly looking for talented folks to welcome into the family. We are a curious, adaptable and diverse bunch of technologists and problem solvers who are obsessed about creating positive impact in the world. In our work together we strive for close collaboration, humbleness and constant learning.

We are looking for a motivated and talented Product Marketing Manager to be a part of our growing Marketing team and drive the execution of our go-to-market (GTM) strategies through effective and differentiated product positioning and messaging.

#LI-Remote

A day in the life:

• • Drive the product story/positioning by developing a comprehensive understanding our target segments’ personas, problems/pain points, needs and motivations
  • Collaborate with marketing and product teams on product marketing strategy and GTM tactics that set up Fairmatic to win in our targets segments
  • Creatively test and validate assumptions/hypotheses as part of informing the product and GTM strategy
  • Transform technical product features into benefit-driven messaging that amplifies Fairmatic’s differentiators and resonate with our target audience
  • Develop a framework for empowering the sales, marketing and customer success teams to champion Fairmatic during new product launches, feature updates and sales discussions
  • Act as the voice of our customers and distribution partners by gathering a high confidence understanding of the problems they need to solve, the drivers of their purchase decisions and their preferred distribution channels
  • Develop effective and strategic product collateral for sales enablement and work closely with our product, sales and partnerships teams to bring impactful product messaging to life
  • Maintain a thoughtful, up-to-date and informed point of view on the market and competitor landscape. Empower marketing and sales team with impactful market and competitive intelligence
  • Embrace a data-led approach to product marketing initiatives by consistently tracking signals, measuring campaign performance and identifying growth opportunities
  • Exemplify and foster Fairmatic’s humble, collaborative and impact-obsessed culture

Requirements

If you feel we’re describing you, it was meant to be…

• You are a storyteller. You’ve been in product marketing for at least 3-4 years, preferably in the B2B SaaS or InsurTech spaces. You have the unique ability to capture people’s imaginations and explain complex ideas into messages that capture nuance and drive need.
• You know the tools of the craft. You’re comfortable with Hubspot and other CMS, SEO content distribution and amplification tools.
• You love to build. You’re obsessed with changing things for the better and you love rolling-out impactul strategies and mentoring people so they level-up their thinking and ways of working.
• You’re an intentional listener. You know that effective storytelling is fueled by generous listening and consolidating signals from the market, your intended audience, and all key stakeholders.
• You like to solve problems and get things done. You love collaboration and put objectivity before ego when it comes to communicating with others and finding solutions.
• You're obsessed with having a positive impact. You have healthy skepticism of the status quo and you’re always looking to be proactive in finding better ways to do things.
• You have a growth mindset. You're always looking for opportunities to add value and learn in the process. You are known by your peers as being proactive and going after it
• You're hands-on. Not only can you see the big picture and how things tie together but you can dive into the weeds and execute whether it’s writing a blog post or making a new design.
• You are meticulous and like to have everything in order. You have a keen eye for detail.

Benefits

• Employee Health Insurance Program
• Private Health Care
• Unlimited Holidays
• Mobile and Broad Band allowance
• Entertainment allowance
• Wellbeing allowance
• Pension contribution