[Hiring] Marketing Operations Lead @Path

About The Role 

Path is currently looking for a Marketing Operations Lead to build our Marketing Operations team from the ground up. This opportunity will be instrumental in the success of our rapidly growing marketing org. You will get to design and build an innovative marketing tech stack, develop the processes to ensure excellent data quality, and design a team that will deliver best-in-class results. 

You’ll be joining a wider Revenue Operations team where you can refine your skillset and find endless opportunities to impact the growth of our company. Our team is driven by first principles, takes a rigorous approach to the product/project lifecycle, and cares deeply about supporting one another to constantly grow. Our work has earned the trust of leaders across the company, so there is no shortage of buy-in to make things happen. 

You Will 

• Own the marketing operations roadmap: making sure marketing technology and processes are implemented and customized to meet the needs of the marketing department.
• Own the marketing tech stack: evaluating, implementing, maintaining, and optimizing marketing technology tools, such as marketing automation platforms, CRM systems, and analytics tools.
• Ensure proper data collection management: develop key marketing data structures and ensure our systems and processes collect complete and accurate information. Enable analytics and marketing departments to easily and accurately report on lead volume, conversion, and cost as well as marketing activity and effectiveness. 
• Lead a best-in-class team: constantly develop your team member's skills and bring in fantastic talent where needed. 
• Drive simplicity in our systems and processes: keep us focused on scalability and step change improvements instead of over-engineering every edge case. 
• Partner with our growth product team: identify high-impact opportunities for them to pursue and assist in the development and deployment of the features they build. 

What We’re Looking For

• Must-Haves 
  • 8+ years experience in marketing operations with 2+ years of management experience. 
  • Proven experience setting up and maintaining marketing tech stacks
  • Deep understanding of key marketing data structures and experience implementing tools and processes to ensure complete and accurate data capture
  • Strong analytical capabilities, including intermediate SQL, Google analytics, data visualization, and product analysis skills
• Preferred 
  • Experience with both B2C and B2B customer funnels
  • Familiarity with our marketing tech stack (Salesforce, Iterable, Fountain, Formstack, Google Analytics)