[Hiring] Marketing Head - Human Capital @Human Edge

At Human Edge, we unlock human potential so people and organizations can adapt and thrive

This is core to everything we believe and do. One by one, we are creating a movement to fuel transformational change with deeper insights and superior solutions to elevate individuals, teams, and leaders at every level.  

With a research backbone, global business experience, and a holistic, human-centric view, we deliver innovative talent and leadership solutions that build robust talent pipelines and leverage analytical solutions with measurable impact. 

Our Brand/Product Marketing Head will be responsible for developing the strategy, positioning, messaging, and branding of our products and services with the goal of attracting new leads and strengthening Human Edge´s brand awareness.

• Define the marketing strategy to accelerate growth and transform the company’s products and services
• Potentialize business analytics and competitive intelligence to discover customer and data-driven insights to increase growth.
• Drive lead generation with digital enabling tools
• Advance our web presence with SEO and campaigns to drive online sales
• Design and implement account-based marketing
• Assure that marketing spend is allocated to trackable programs.
• Improve conversion across product solutions working cross-functionally to determine lead quality, quantity, and cost structure.

• 7-10 years of experience in Marketing with at least three years of hands-on experience with the online launch of B2B products and services.
• Relevant experience in the Human Capital industry (must-have).
• English C2 or equivalent 
• Flexible location / Remote job. Any location within +-5 hours CET (US East coast is a possibility).
• University degree (Bachelor), ideally in Marketing.
• CRM experience to enable digital marketing and sales.
• Analytic skills: effective at articulating data and insights for sales conversion.
• Business insights: a deep understanding of business models and marketplace trends.
• Digital marketing skills, product launch, and campaign management.
• Ability to address business problems with solutions that create new insights and drive better people decisions for our clients.
• Communicates effectively: effective in both oral and written communication with the ability to tell compelling stories.
• Creative and curious: challenges paradigms and can design and launch campaigns beyond the traditional Facebook, Google, and LinkedIn.
• WordPress, LearnDash, WooCommerce, Hubspot, and other emerging tools are a big plus!
• Traits: Assertiveness, Persistence, Intellectance, Growth Mindset, and a drive for Excellence!

Come & join our team!