Email Marketer

We are looking for a detail-oriented email marketer who can take our marketing and sales communications to the next level. This is a direct-impact role that will work closely with members of the marketing and sales teams to execute high-performing email communications that meet a variety of goals related to demand generation and customer engagement.

Responsibilities:

• Execute deep research to understand multiple buyer personas and craft compelling and engaging emails
• Support interactive planning sessions with marketing and sales to plan email marketing campaigns to support company strategy and revenue goals
• Plan, manage and optimize nurture email campaigns across three target markets: US health systems, UK health systems, and pharmaceutical organizations
• Plan, write and schedule all marketing emails to promote virtual and in-person events, content, and company or product announcements
• Customize email messaging for personas, based on persona profiles provided by sales or marketing
• Create email templates for the sales team to promote a piece of content, an event, or as cold outreach to a defined audience
• Analyze data to optimize strategies and improve email marketing performance, reporting out on campaign performance and proposed iterations to the broader sales and marketing team.
• Support broader marketing content creation
• Optimize subject lines, CTAs, and send times
• Utilize databases to lookup contact information
• Maintain brand voice
• Stay up to date with email marketing best practices, keep output fresh

About you:

• You are a strong writer and communicator who is both creative and analytical
• You have some experience working within a marketing or sales team
• You are self-motivated and able to research independently
• You love experimenting and continually improving. You often use the phrase “What if we tried…”
• You have a passion for marketing and developing data-driven strategies
• You are a team-player who enjoys working with a team of diverse backgrounds
• You are a stickler for deadlines who enjoy the occasional curveball

Requirements

• 2-3 years of experience on a marketing or sales team
• Provide several relevant writing samples as part of the interview process
• Bachelor’s degree preferred
• Familiarity with healthcare preferred

Benefits

• 401k contribution up to a maximum of 3% on base salary
• 70% contribution towards Health, Optical and dental plans including partner and family.
• 1 x Life & AD&D Insurance
• Holidays: 33 days per year inclusive of public holidays
• Flexible, autonomous working environment
• Travel expenses covered
• Spec your own environment
• Employee Assistance Program
• Team events