[Hiring] Digital & Performance Marketing Specialist @Neptune Software

As a Digital & Performance Marketing Specialist, you will play a key role in enhancing our digital presence and driving lead generation through strategic online initiatives. Your focus will be on SEO, website optimization, paid media campaigns, and marketing automation to improve performance across all digital touchpoints.
 
You will be responsible for managing and optimizing our digital channels—including search, web, and paid advertising—to increase visibility, engagement, and conversion. Collaborating closely with cross-functional teams including RevOps, SDRs, and AEs, you’ll help align campaigns with ABM strategies and ensure seamless integration with our CRM.
 
The ideal candidate is data-driven, tech-savvy, and passionate about digital marketing performance. You thrive on analyzing results, testing new ideas, and continuously improving campaign effectiveness.

Your objectives: 

• SEO & Website Optimization: Optimize website content via CMS tool (e.g,. WordPress), structure, and UX to improve organic rankings; Conduct keyword research and implement on-page and off-page as well as AI Engine SEO strategies; Analyze website traffic, monitor performance metrics, and suggest improvements; Collaborate with developers or agencies on technical SEO improvements. 
• Digital Campaign Management & Paid Media: Develop, implement, and optimize paid online advertising campaigns (Google Ads, LinkedIn Ads, Youtube, etc.); Optimize campaigns for maximum ROI, adjusting bids, targeting, and creatives; Work with analytics tools to track, measure, and report on digital performance; Collaborate with SDRs and AEs to align advertising campaigns with ABM strategies; Use intent data and account targeting tools (e.g., 6sense, Demandbase) to optimize reach. 
• Marketing Automation & CRM: Manage and optimize email marketing campaigns and nurture workflows; Work closely with the RevOps team to ensure smooth integration of marketing automation tools with CRM.
• Data & Performance Analytics: Monitor KPIs, generate reports, and provide insights to enhance campaign performance; Conduct A/B testing on ad creatives, landing pages, and email campaigns. 

• 3-5 years of experience in digital marketing and performance marketing. Preferably in SaaS or B2B Tech space.
• Strong knowledge of SEO (including GenAI search engines), PPC (Google Ads, LinkedIn Ads, Youtube), and website analytics (Google Analytics, Hotjar, etc.).
• Experience with marketing automation tools (HubSpot, Marketo, ActOn, etc.).
• Hands-on experience in A/B testing, campaign tracking, and CRO.
• Knowledge of Wordpress, HTML, CSS, and website optimization.
• Strong analytical mindset with a data-driven approach to marketing.
• Strong organizational and time-management skills to thrive in a remote environment.
• Experience working in a fast-paced, high growth software company where change is a constant
• Able to function independently, as well as collaboratively with Neptune team members

• A market competitive package including a base salary and bonus part
• Career advancement opportunities.
• Positive and supportive company culture: Our company culture is rooted in Norwegian values of positivity, supportiveness, and fun, creating a work environment that is both productive and enjoyable.
• International growth company with a diverse workforce: You will have the opportunity to work alongside a diverse group of 100+ individuals from 32 different nationalities in an international growth company that is expanding rapidly.
• Trust-based work environment: We foster a trust-based work environment where you can take ownership of your work and have the autonomy to make decisions that contribute to our collective success.
• Flexibility to work from different locations of your choice for periods of time, in agreement with your manager, promoting work-life balance and autonomy.
• Annual team meet-up in a vibrant location around the world for company kick-off, fostering team bonding and engagement.