Digital Marketing Specialist

This is an extraordinary opportunity for an experienced, skilled, and passionate communicator. We are looking for a leader who loves start-up life, rollshttps://app.breezy.hr/app/c/bankuish/positions/new/description# up their sleeves, is digitally savvy, enjoys working in a team environment, and wants to help reduce inequality. If you want to join a disruptive Fintech startup and work for financial inclusion and better opportunities for the Gig Economy, this is your opportunity.

Bankuish is an early-stage startup helping millions of gig workers and freelancers access affordable financial services. Our app connects gig workers with personalized offers from the largest banks in the world. Together we are bridging the gap between traditional financial institutions and gig workers, helping banks better serve this niche while making it possible for entrepreneurial-minded individuals to access the services they need to reach the next tier of financial security.

As a Digital Marketing Specialist (full-time role) you will help design and execute communications for the complete User Funnel within a Fintech APP. You will be a key person in the acquisition and growth strategy of Bankuish in several markets.

• Responsible for the execution of Online acquisition strategy 
• Plan & execute Engagement Strategy (mailing & push notifications) 
• Collaborate & support Customer experience efforts & channels
• Aid in design & execution of 360 campaigns. Collaborate on the content for our app, design emails for lead generation and retention, create communication with our customer support…
• Run marketing operations to connect different systems and databases to surface key insights to improve business operations. 
• Data analytics. Manage KPIs: Define, track, and interpret key performance indicators (KPIs) and drive activities that support the continued growth and health of the Marketing strategy & the product.

• 2+ years of professional experience in online marketing, email marketing, social media & digital content, customer experience, etc
• Skills & experience with online advertising (Facebook/Meta Business manager, Google ads campaigns, SEO)
• Advanced skills &  experience with engagement & CX tools (CRMs, email automation platforms, BI and analytics tools) & push notifications (Firebase, Clevertap, others)
• Bachelor's degree in Marketing/Advertising/Communication/Business or related career backgrounds
• Be user centric, data-driven and have a clear understanding of analytics, metrics, and statistics
• Storytelling experience. Outstanding written and verbal communication is required. 
• Prepared to jump out of the comfort zone & deliver in a fast & changing environment
• Fluent in Spanish and intermediate or better English

• Portuguese speaker
• User research experience
• The ability to bring confidence to potentially chaotic or challenging situations. Great composure and empathy.
• Design Skills (Illustrator/Photoshop)
• HTML/CSS
• Web Design experience
• Copywriting skills