Content and Campaign Marketing Manager

We are seeking a dynamic, mission-driven Content and Campaign Marketing Manager to support the rapidly growing Marketing team. The ideal candidate will be nimble and able to support all areas of Marketing. You will partner with the Director of Marketing and cross-team members including Sales, Product, Client Success, Growth, Operations, Engineering, Data Science, and Leadership teams. You have a proven track record of supporting lead generation efforts, experience supporting a high-producing healthcare/SaaS sales team, and have exceptional writing skills.

What You’ll Do

Campaign Strategy and Execution

• Conceptualize, develop, and execute demand and lead generation programs to grow top-of-funnel pipeline and qualified sales leads
• Develop programs to accelerate existing pipeline; including but not limited to email, digital, webinars, and events
• Partner with Marketing, Client Success, Market Development, Implementation, and Sales to execute brand awareness and educational campaigns for current clients which includes emails, press releases, product education, and other assets as requested
• Support other marketing efforts as needed, including event and meeting management, event and speaking submissions, proofreading, presentation development, digital, social PR media, and other areas of content development

Content Strategy and Development

• Develop marketing and sales tools including collateral, sales decks, infographics, eBooks, case studies, ROI calculators, and other assets
• Drive content strategy and own the Marketing campaign calendar, leveraging Vital’s solutions, roadmap, messaging, and industry trends and events
• Partner with the Product Marketing Manager to identify feature/functionality, product offering, and perform ongoing competitive analysis

Requirements

• BS/BA required
• 5+ years of prior healthcare marketing experience
• B2B marketing experience required; patient engagement and AI experience a plus
• Exceptional writing skills that emphasize value storytelling for B2B audiences
• Experience with Salesforce, Hubspot, or similar CRM and marketing tools
• Previous experience in developing marketing plans, email content, and sales tools
• Experience developing and executing multi-channel campaigns
• Ability to multi-task and work on multiple projects simultaneously
• Willing to pitch in and help where needed
• Looking to join a fun team and have a personal passion of creating solutions that make a positive impact
• Startup experience a plus

Benefits

Why Vital?

• We’re working on problems which have a real impact on people’s lives. When we succeed, patients get better care.
• Diversity, Equity, and Inclusion are important to us. Every team member must abide by our shared code of conduct. We believe this approach will help us attract and grow a diverse bunch of talented people that are supportive, calm, clear, empathetic, and results-oriented.
• We prefer working smarter, not longer. You're not expected to put in wild hours, that's just not what we do.
• You'll get a competitive salary.
• We're constantly improving our systems and processes, and you'll be expected to continue to shape this as we journey together.

We also provide great benefits to our team:

• Every team member at Vital gets to share in our success in the form of stock options.
• 33 paid days off, so you can recharge when you need, to perform at your best.
• We provide paid leave for new parents.

Does this role and organization seem like a good opportunity for you? If so, have a read of our code of conduct, then fill out an application.

If you qualify for a good role at Vital, we'll invite you to a round of interviews. There are three stages to our interview process, as follows:

• Culture & Screening. This is where you introduce yourself, and we introduce ourselves and the company, explaining what we're about, why we're doing what we're doing, and the type of person we're looking for.
• Technical/Role specific. This is where we'll sit with you to talk about scenarios relevant to the role you're applying for, looking to see if you can demonstrate the skills required to fulfill the role.
• Executive. This is where you get to meet our leadership team and ask questions about the company and its founders/leadership team.

Interviews for this role will total about 2 hrs 45 minutes. We are committed to providing all candidates with constructive feedback during this process.

Vital was founded with the goal of providing modern healthcare software to providers and patients everywhere, regardless of identity or circumstances. We’re striving to build a diverse and inclusive team who are equally as passionate about our mission as we are - that being said, if you are excited about improving healthcare and patient experiences, but don’t think you tick every box in our job ad, please still consider applying - we’d love to hear from you.

Vital is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, or any other legally protected characteristics.