Affiliate Marketing Manager

ConvertKit is a creator marketing platform built to empower creators to earn a living online. We help them own their audience and turn fans into customers. For makers, authors, chefs, musicians, athletes, and anyone else making a living by creating the culture we all love, there isn’t a better tool for reaching inboxes. More importantly, there isn’t a team more committed to helping creators earn a living doing work that matters.

We’re on a mission to help creators earn $1 billion using our SaaS marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, that 25,000+ creators use to earn a living, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team.

The role

We’re looking for an experienced Affiliate Marketing Manager to join our Growth team and lead affiliate partnership, brand ambassador, and partner on influencer initiatives as we scale from $33M ARR to $100M ARR. Your primary objectives will be to drive new revenue growth, maintain current affiliate relationships, and create new partnerships through inbound and outbound recruiting activities.

This is an excellent opportunity for someone who has extensive experience managing large affiliate programs that require both one-to-one and one-to-many approaches. You should be comfortable leading strategic partnership conversations, know how to work with large data sets, and have extensive experience with recruiting and onboarding new affiliate partners.

Note: this is not a people management role

Responsibilities

Drive growth

• Define the strategy, vision, and roadmap for our affiliate marketing channels to help drive our overarching growth goals
• Hit monthly/quarterly/yearly growth targets as measured by new affiliate referred accounts, new MRR, and activating recruited affiliates

New partner recruiting

• Use a repeatable system for recruiting new, highly influential affiliate and influencer partners
• Manage the systems we use to attract and onboard hundreds of beginner affiliates joining our affiliate program every month

Partner activation

• Build relationships with our top affiliates and help them improve their performance over time by testing customized offerings
• Create and manage on-going and one-off campaigns to activate more affiliate partners
• Partner closely with our Social & Community manager to source and activate influencers across multiple social media platforms

Channel management & reporting

• Hit and maintain LTV/CAC goals, owning and optimizing your monthly marketing budget to maximize this metric
• Produce monthly reports that show the breakdown of our partner initiatives and the impact they are having on our growth
• Regularly audit affiliate and influencer partners to make sure campaign promotions are appropriate, accurate, and reflect ConvertKit’s guidelines

Requirements

Candidate should have:

• At least three years in a similar role overseeing affiliate marketing programs generating more than $1M in annual revenue
• We have a freemium business model that generates recurring revenue from creators that upgrade to one of our premium plans or by earning processing fees when they sell digital products using our Commerce tool. Having experience marketing SaaS and/or payment processing tools is a major plus.
• Experience working with online creators a major plus
• Strong ability to build rapport with people and negotiate profitable partnerships
• Proven track record of growing revenue through the optimization of affiliate and influencer marketing channels with tiered incentive structures
• Experience with affiliate platforms like Impact Radius / Commission Junction / Rakuten / etc.
• Advanced spreadsheet skills and ability to translate metrics into actionable insights
• Knowledge of payment models: CPL, CPC, CAC, and analytical skills to calculate those figures.
• Ability to bring the mindset of a creator (who ConvertKit serves) into your decision-making process
• Exceptional visual, written, spoken communication, and presentation skills
• Ability to thrive in an ambiguous, fast-paced, and flexible environment with a high degree of autonomy
• An operator mindset - understands the most important metrics and how to produce measurable results
• Comfortable working in a 100% remote environment
• Have enthusiasm and belief in our mission, vision, and values

Benefits

ConvertKit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at our level 4 ($125,000). Final offer is determined by multiple factors including overall experience, experience with the creator economy, and interview process. Annualized salary listed above may vary.

Benefits include:

• Profit Sharing - Learn about profit sharing and compensation at ConvertKit
• Four weeks paid vacation per year
• $1,000 yearly vacation bonus for taking five consecutive days of vacation, fully unplugged from work
• Equity in ConvertKit - when you join and when you help us hit company targets
• 401k with a 5% match
• 10 paid holidays a year
• Two weeks of paid sick + mental health and wellbeing time per year
• Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
• 12 weeks paid parental leave and flexible scheduling in your child’s first year
• $3,000 annual childcare benefit
• Monthly medical benefits up to $1,600 a month toward premiums. Dental and vision premiums covered 100%
• Gender-affirming benefits
• $4,000 equipment allowance for your first two years, $3,000 budget every following two years (US employees only)
• $3,500 annual learning & development budget
• Four-week, paid sabbatical after five years with the team
• The team gathers twice a year for fantastic virtual or in-person retreats

How to apply

This role will close on January 13, 2023. We usually receive a large number of applications (because of remote work!), but hope to get through them within two weeks of the close date for the role. Don’t worry, you’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

1. A phone screen with someone on the hiring team
2. A brief exercise or homework assignment to assess your skills
3. A technical interview to discuss your technical knowledge
4. A culture contribution interview

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

ConvertKit is an equal opportunity employer. We value diversity in all of its forms, and we hire the best person we can for each role, no matter your personal background. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.