Performance Creative Manager

We are seeking an experienced Manager of Performance Creative to join our team. The ideal candidate will create and launch high-quality, engaging, and effective paid social ads, primarily on Facebook, TikTok, and YouTube. This individual will lead a team of creative strategists and video editors, ensuring that our content consistently drives highly qualified traffic that converts. As a successful candidate, you will be responsible for developing a creative strategy that includes customer research, ideation, scripting, briefing, production, and performance analysis.

Our culture is highly energetic, engaged, and excited for the days and projects ahead. We love to learn, test, and never stop trying to become better at what we're doing. We are resourceful, collaborative, self-motivated, and think outside the box. If you have a get-stuff-done attitude and are passionate about developing world-class creative, we'd love to hear from you.

Responsibilities

• Develop a continuous pipeline of new creative to launch on a weekly basis
• Produce content, source and brief creators, and research customers, competitors, and trends in the industry to create high-quality performance ads
• Write high quality briefs and review all strategists briefs to ensure best-practices are used and we are speaking to our target audience effectively
• Manage a small team of creative strategists and video editors, setting goals and targets, and ensuring the team operates efficiently by creating systems and processes
• Analyze ad performance metrics such as CVR, CAC, Hook Rate, Hold Rate, and more to create new concepts and iterate ads based on performance
• Act as the bridge between Creative and Paid Media efforts, ensuring that content aligns with our paid media strategies and goals • Stay up-to-date with the latest digital marketing trends and technologies to improve ad performance continuously
• Coach each creative team member to create aggressive yet achievable quarterly KPIs that create a competitive yet collaborative culture that's fun and rewarding.
• Bring creative uniformity through developing SOPs, workflows, and other systems, so your team operates efficiently and effectively.
• Dive into our paid ads data to see what works and what doesn't, identifying the patterns of success to capitalize on and the mistakes to avoid.
• Lead the verbal direction for the ads while keeping in mind the overall goals of the funnel to relentlessly test new hooks and verbiage that inspire our customers to engage.
• Be the single point of accountability for delivering all ads, managing each ad like a project with all details thought out and coordinated with your team.
• Recruit new team members to fill talent gaps, relying on your robust network of people you trust to get things done the RIGHT way.

Requirements

• Minimum of 5 years of experience in performance creative, paid social, with an eCommerce brand or creative/growth agency
• Experience managing a team of creative professionals
• Experience working with producers, and creators, taking a brief from a blank piece of paper to a finalized asset
• Strong knowledge of Facebook and TikTok ad platforms and best practices
• Excellent communication, project management, and organizational skills
• Strong analytical skills and the ability to use data to make decisions
• Creative mindset with the ability to conceptualize and execute engaging content

Benefits

• Attractive salary and rewards program, with opportunities for earning performance-based bonuses
• A flexible, remote-first work culture, allowing for work-life balance and freedom
• Generous time off policy, granting you the trust and independence to take the time you need
• Comprehensive health, dental, and vision coverage
• Multiple pathways for professional development and career advancement
• Thoughtful employee perks, including a fully-stocked grooming kit and exclusive discounts for loved ones
• A commitment to continuous learning and growth opportunities.