Remote Employer Branding 101

Remote jobs often attract TONS of applicants.

Why? Posting on a job board may attract 1,000+ applicants per position...

Then, companies spend hours sorting through applications...

How can we improve this? How do you hire beyond volume, attract and nurture the RIGHT candidates?

Also, how can you best communicate your company's values and expectations to future candidates?

Here are 5 tips on building a remote employer brand!

1) Be upfront about restrictions

Talent is everywhere. Remote jobs attract global applicants. If your position has restrictions (such as location/timezone/salary) - be transparent about it!

Else, hundreds of candidates who don't fit the bill will apply for your open position. This creates frustration within your team and among applicants.

Pro Tip: Feature any restrictions at least TWICE. In the header, then once more in the job description.

2) Let your employees tell your story.

Back in 2013, I read a story of a Buffer employee traveling as a digital nomad. It made such an impression on me that I ended up joining the company...

Your employees are your best ambassadors, let them tell your story!

Pro-tip: Shoot a promo-video during your next retreat, capturing testimonials!

See how the remote startup Close.com beautifully did it:

3) Capture everyone's interest

As remote companies grow, many applicants may already be working somewhere else.

Don't let bad timing exclude top candidates! Make sure folks can sign up for a waitlist or submit a "Spontaneous application".

Pro-Tip: Add a "Waitlist" button for applicants to be notified when you hire next!

4) Run live/recorded sessions

Applicants LOVE to learn more about you before applying. A clever way to share more about you is to record a video.

Animalz took this to heart and recorded a video with frequently asked questions. They also run monthly webinars for anyone who's curious :)

Pro-Tip: Round-up the 10 most frequently asked questions and shoot an FAQ video. Update quarterly.

5) Be Transparent About the Hiring Process

Candidates often find the hiring process frustrating.

Why? Each company has its own way of hiring. It often feels like a black box for candidates.

See below how the TaxJar beautifully laid out their 8-step interview process, backed up by an article answering candidates' questions.

Pro-Tip: Codify your hiring process and share your blue-print with applicants.

Over to you now!

Are you hiring remotely?

Remotive can help list jobs. Else, email us at hello[at]remotive[dot]com for more.

Just want to keep in touch?